App Management: Social Campaigns

What is a social campaign? 

Social campaigns allows your organization to promote itself through your employees' social media accounts.

 

Create a social campaign

App managers, or any user given access to social campaigns, can create campaigns. To create a social campaign:

Go to User Menu > Social Campaigns and click Add Campaign.

 

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Select an audience. Social campaigns can be made for everyone in the organization or for a specified audience. An audience is a subset of the employees based on any combination of their segment, company, department, division, city, state, country, and custom people category. Only the selected audience will be able to:

        • View and share a social campaign 
        • Receive notification of the social campaign
        • See the social campaign in the social campaigns tile, carousel and social campaigns listing page. 

Select which social networks to include (by default they're all selected).

 

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Add a link to your social campaigns index to help your employees understand any relevant policies surrounding sharing company information. You then enter a Share Message, this is the message that will be shared on the User’s Social Network. You can create social campaigns with or without URL for Linkedin and Twitter. But, its mandatory to have a URL for creating Facebook social campaigns.

 

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Share a Campaign

When a Campaign is created each User will receive a notification stating “A new Campaign is ready to share on your Social Networks”, clicking on this will take the User to the Campaigns index with the share modal already open for the new Campaign. 

 

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By default all of the Social Networks that a User is connected to will be selected, the User can deselect any of them. If the User is not connected they will receive a prompt to connect and can go through the connection process. At least one Social Network must be selected before the Campaign can be shared externally.

 

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The Share Message can be edited by employees prior to sharing externally, but to save them time and encourage usage we have made it easy for them to copy and paste the pre-approved message. 

It’s necessary for us to allow employees to edit their own message so that they retain control over the content that is being shared to their social media platforms, for more information please see Facebook’s Platform Policy

The share URL cannot be edited as this could lead to employees sharing the wrong content. 

Employees can only share each Campaign once. 

You will receive a notification each week to confirm how many shares have been made of the active Campaigns. 

                          • If a Campaign is made inactive the data will be captured for 7 days following the final share of the Campaign
                          • If there are no active Campaigns a notification will not be sent

 

Campaigns can be shared in the Carousel, the Feed and in the Campaigns Tile.

 

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