As an App manager/Segment manager, you can define, save, and reuse a list of users across:
- Social campaigns
To create an audience, locate the Audiences section in Manage > Audiences.
Creating an audience
Give a name to your audience that best describes it. Audiences can be created either by selecting user attributes or selecting specific people.
Below is the list of user attributes you can use:
- Company, Division, Department
- City, State and Country
- Job Title, People category
- People Hire Date : "on or before" Date , "on or after" Date.
- Any custom fields on People profiles
Audiences can also be created by selecting specific people.
If segments are enabled, the App manager must select from the segment list. You can select any particular segment, or ‘All segments’.
Segment managers are able to create an audience for their segment only.
Deleting an audience
As an App manager/Segment manager, you can delete an audience if no longer needed. There will be a warning with details on the implications of the action.