App Management: Audiences

What are Audiences?

Audiences are saved groups of recipients you can repeatedly use for targeted communications without having to select them individually each time. We can group users by user attribute, manually, or via CSV file upload (done by the App manager). Note that any field marked as user editable cannot be used to create audiences.

As an App manager/Segment manager, you can define, save, and reuse a list of users across:

  • Subscriptions
  • Alerts
  • Newsletters
  • Social campaigns
  • Segments


Newsletters sent to a specific audience can only be sent by Application managers. If you have Newsletter privileges, but need to send your newsletters to a specific audience, reach out to an existing Application manager about making you an App manager, or have them send it.

To create an audience, locate the Audiences section in Manage > Audiences.



Creating an audience

Give a name to your audience that best describes it. Audiences can be created either by selecting user attributes or selecting specific people.

Below is the list of user attributes you can use:

  • Segment
  • Company, Division, Department
  • City, State and Country
  • Job Title, People category
  • People Hire Date :  "on or before" Date , "on or after" Date.
  • Any custom syncing fields


Audiences can also be created by selecting specific people.


If segments are enabled, the App manager must select from the segment list. You can select any particular segment, or ‘All segments’.


Segment managers are able to create an audience for their segment only.


Deleting an audience

As an App manager/Segment manager, you can delete an audience if no longer needed. There will be a warning with details on the implications of the action. Note that if you create a newsletter with a specific audience, then delete that audience, the newsletter analytics will not be affected. mceclip6.png


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  • If I upload a CSV file to send a newsletter to a very specifically targeted audience and don't need it for any future use, I would like to delete it. What impact does deleting that audience have on my newsletter analytics? Any?

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  • Hi Linda, great question. If you create an audience for a one-time newsletter send and then remove it, the newsletter analytics won't be affected. You'll be able to track the same metrics as you would any other newsletter, even if the audience doesn't exist anymore. Hope this helps!

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  • If I create an audience using Job Titles, will the audience automatically be updated when a new person starts with that job title?

    For example, created an audience called Executives. Within that audience we had the following Job Titles: Senior Manager, Manager, General Manager. When the audience was first created there was 16 people with those job titles.

    If a new person starts as a General Manager, will the audience automatically update and now show 17 people?

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  • Hi Natasha! Good question. Yes, anyone with the job title that's been mapped to the audience will be automatically added to that audience when starting. You just need to ensure their people data is accurate in that the job title is correct in their user data/profile. 

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