Best Practices: Newsletter

Simpplr provides a newsletter feature that saves time, money, and puts the power of newsletter communication into the hands of your employees with just a few clicks. Newsletters allow you to:

  • Collect company wide or site specific content 
  • Distribute it with a couple of easy clicks directly to your employees email inboxes 
  • Reminds users of content they might have missed
  • Ultimately helps increase company wide adoption and engagement


This article explains best practices for newsletters, and was written before the Employee Newsletter was offered. Although these best practices are applicable to both legacy and Employee Newsletter, the content was written specifically for legacy. For more information on the new Employee Newsletter, click here


The newsletter function is built into the application and requires very little setup. The Application manager is responsible for defining who will manage the newsletter experience and will grant newsletter control according to the internal business need. 

You may also want to whitelist your sender address so that the newsletters are not sent to spam. Please reach out to your CSM if you need assistance in granting additional control for newsletters.


When thinking of your newsletter communication strategy, it is important to define your audience and frequency of newsletters. There is a happy balance between sending timely communication and too much communication. 

If you currently leverage email channels for weekly updates or monthly updates, then you should consider leveraging newsletters. Depending on your business needs, you can proactively plan, manage, and send newsletters directly from Simpplr. 

Recommendations for Newsletters: 

  • A minimum cadence of a monthly newsletter to your entire organization.
  • Some companies require a weekly cadence. If you choose to do a weekly newsletter, we recommend that you have a series of authors responsible for sending out newsletters on a weekly basis. 
  • Department-specific newsletters and newsletters coming from Internal Communications should be leveraged weekly. 
  • Some companies require a quarterly cadence. If you choose to do a quarterly newsletter, we recommend having executive sponsored content in the newsletter to drive traffic and adoption to the intranet. 
  • Newsletters coming from the executive team should be leveraged quarterly. 
  • The best way to maintain newsletters is to deploy a customer survey benchmarking frequency so that you can iterate the cadence of newsletters according to employee feedback. 



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