Best Practices: Purpose Driven Communications

Without engaging content, users don’t have an incentive to repeatedly return to your intranet.  Many intranet administors and content creators, however, struggle with with continuity and continuously coming up with engaging and fresh content ideas that will capture the interest of your employees.  We suggest operationalizing serial purpose driven content and internal news series as recurring themes.

Serializing more critical business as usual content

Start scheduling recurring updates so your users have a compelling reason to return more frequently - you’ll also begin to notice it’s much easier to create intranet content.

Moreover, recurring themes such as departmental updates allows you start to embed operational communications processes within your intranet, instead of merely posting articles or relaying information.  For example, having a cross-departmental weekly update on your intranet brings the organization together, around the intranet, to repeatedly align on what’s going on.

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Try incorporating some operational processes into your updates, like:

  • Departmental Town Halls: Share updates on major initiatives and product advancements; news from executive round robins; progress made on company-wide goals; HR/IT updates; internal and external company events 
  • Success Stories and Wins: Include stories like new customer wins, customer testimonials, and exceptional employee shoutouts 
  • Org Changes: New hires, internal transfer announcements, promotions, etc

Purpose Driven Communications

Purpose driven communications enable  employees to understand your corporate goals, priorities, and  the intranet’s purpose.  Share how you aim to improve employee engagement and keep everyone on the same page.

Share the purpose of your internal communication, what it’s trying to achieve, and how it aims to achieve employee engagement.  Here are four main common objectives of intranets and how you can tailor your communications to achieve them: 

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Engagement Communications:  Engaged employees perform better and stay longer.  They produce better results.  Three main types of engagement communications are Empowerment, Team Building or Social to strengthen your company culture and improve the bottom line results.   What types of engagement do you need at this time? 

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None of the content ideas are specifically unique. The beauty is in internal branding.  Employees are encouraged to hear about a place built for them to take a break and recharge. 

When done well, these sites can help achieve all of the major benefits of an intranet: connecting distributed employees, boosting culture and employee engagement, bolstering a stronger sense of community, and encouraging employees to take on a growth mindset.  And, it’s a great tool to drive people back to the intranet on an ongoing basis. 

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