Google Analytics Integration with Simpplr


Starting in July of 2023, Google will be sunsetting the current Universal Analytics offering (the interface discussed below) and moving to Google Analytics 4. We will update our software to properly integrate with this new offering, as well as our documentation once the time comes. For more information on the upcoming Analytics release, click here


Simpplr allows your org to integrate with Google Analytics. Google Analytics offers many of the same insights Simpplr's native analytics does, but it also allows you to drill down into specific content and view bounce rates, average time spent on a page, number of users per segment that view content, and much more. You can also create custom reports and dashboards to share. 

The first step is to create a Google Analytics account and get a Tracking ID. To create your account, follow the steps in this Google Help Center article. Best practice is to use your organization's Google admin (if applicable) create the account, but you can use any Google account to create the Analytics account.



Because of the coded fashion of Simpplr's endpoint URLs, some data may be difficult to read in Google Analytics. To make better sense of your data points, we recommend filtering your data results by Page Title. More on this below.

Connect Google Analytics to Simpplr

  1. From your Google Analytics home page, go to Admin. From the Property column, select Tracking Info > Tracking Code. This page will show your Tracking ID at the top.
  2. Copy your Tracking ID, then go to Simpplr as the App manager and navigate to your user profile image. click Manage > Application > Integrations. Paste the Tracking ID after checking the box next to Google Analytics.
  3. Optionally, you can check Use enhanced link attribution and Use demographics and interests reports. This article explains in greater detail on both these options. 

Once your Tracking ID is saved into the Manage application > Integrations menu, Google Analytics will automatically start tracking all intranet activity. Note that Google cannot track historical data from before the integration.

Key metrics to track


  • Geographic location
  • Number of active users over a given time
  • Number of New and Returning users (This is determined by the user's IP address)
  • Type of device used to access the intranet (desktop, tablet, mobile)

Acquisition - How the user got to the intranet. In other words, were they sent from a 3rd party link, email, or was their entrance organic? This helps users discover the best avenues for advertising their intranets to users. 

Behavior - What activity did your users perform on the intranet?

  • Landing pages - The first page on the intranet a user saw
  • Exit pages - On what page did users exit the intranet?
  • Content drilldown - Where users started, and how many layers down they went into the intranet
  • Search terms - What search terms did users use when looking for content? 


  • How many users are currently on the intranet? 
  • Where are current users located? 
  • What pages are users currently on?

Of course, in addition to all of these, there are many more metrics you can track using Google Analytics. You can customize any reports based on parameters that you set. For example, you can view data from custom date ranges, user types, acquisition types, etc. Google allows you to create custom reports and export them to Google sheets, PDF, Excel, or CSV. 

By default, Simpplr's endpoint URLs are not very user friendly. To make better sense of your data points, we recommend filtering your data results by Page Title. To do so:

  1. From any page where you're viewing data (such as content drilldown), click Secondary dimension.
  2. Type in Page Title. Then choose Page Title.

Best Practices

While every organization is different, a lot of our customers use analytics to measure the same data points. Some common data points among everyone are:

  • Total unique page views
  • Time spent on content
  • Number of full time users vs contract users

How many users are on the intranet?

Use the metric Users to view how many unduplicated users come to the intranet over a given time period. In addition to Simpplr's native analytics that show you this metric, you can monitor trends of visitors over time. In Google, the Users metric counts each session as one session even if the customer views multiple pages.

How engaged with the intranet are my users?

To measure this in Google Analytics, use the metric Avg. Session Duration. You can find this metric in any avenue of reporting while using Google. Avg. Session Duration is the average duration of a session in the intranet. It measures how much time on average a user spends on a page, site, or the intranet altogether during one session.

The metric helps you figure out how engaged users are. For example, if you're monitoring views on a piece of content that has an average session duration of 30 seconds, you may realize that users aren't staying on the page as long as you'd like them to, and therefore not receiving all the information they need. You can tailor your content to fit the 30-second window your users spend on the page.

How interested in content are my users?

Similar to Avg. Session DurationBounce Rate helps you effectively measure whether or not your users are reading or viewing content within the intranet. A bounce rate is determined by the number of single-page sessions on your website in which the user did not have any interaction before leaving. For example, if you have an average bounce rate of 20%, that means 20% of your users are not interacting with the intranet after coming to whatever landing page brought them there. 

To help lower bounce rate, consider your most common landing page that brings users to the intranet, and try to make that page more engaging for users. Include links or references to important sites, add feed post ability, polls, etc. All items that can lead to further engagement with your users. 


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