Newsletter Analytics questions
Two questions about the newsletter analytics:
- We recently sent a newsletter that contained a button to download a file from an external site. The analytics said that 39% of recipients opened the newsletter but 100% clicked through. Is it possible to use the button from the email preview in Outlook? Is there another way to account for these numbers or are they incorrect?
- How often are newsletter analytics refreshed? It appears to be more frequent than our regular data refresh.
Thanks,
Shannon
Comments
Hi Shannon. Without being able to see the specifics here, it's hard to answer the first question. From the screenshot, I might assume this was some bot activity from Outlook, but I can't be certain. Could you submit a Support ticket for this so our team can more closely look at it?
For the second question, newsletter analytics refresh typically every 5-10 minutes.
Thanks, Matthew. I'll submit a ticket.
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