Premier Newsletter

Overview

Premier Newsletter is a newsletter creation and management platform. It is an add-on product to the core Simpplr intranet and will require an additional license to use.

Key Features

  • Reusable templates
  • Drag-and-drop “what you see is what you get” (WYSIWYG) editing
  • Smart content blocks
  • Multi-channel distribution 
  • Enhanced analytics

App setup

In order to set up the send from address or addresses, App Managers need to configure the DNS for each address.  There is now an option in the App Management setup menu for Newsletter where this can be configured.

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Usage

Once enabled for an organization, the newsletter will be accessed as it is now.  Simply go to your user menu dropdown and select Newsletter.

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List

Once on the Newsletter landing page, you will notice a new and improved user interface. Updates include better filtering options, an easier to read table, and more intuitive column sorting.

For organizations that have upgraded to Premier Newsletter from the core offering, you’ll also see an option to View past newsletters in the top left corner. This will take you to a read-only version of the core newsletter UI where you can view analytics for any newsletter sent in the previous system. Newsletters scheduled to be sent out in the core system will be sent out as scheduled, but no changes will be able to be made.

 

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Components and flow

The Premier Newsletter is a template-based newsletter builder. To start building a newsletter, you must create a new template or select an existing template from which to start assembling a newsletter. Once the template is selected, you can drag and drop various standard newsletter components into a WYSIWYG editor. Once satisfied with the look and content, you can preview, save as a draft, or move on to schedule and send the newsletter.

Creating a template

There are three options to create a new template.

From the list page, you can:

  •  click on the Templates tab and then click new
  •  click the caret next to new and select template
  •  click new and when asked to select a template, select new template

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Once create new template is selected, you will be taken to the template editor.  From there you can adjust standard settings for:

  • Name: Each template must be named. The name of the template will not be visible to employees. To add or edit the name, click the upper left header (for new templates it will default to New template) and add a name.

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  • Header: Click on the header to see options including three layout options, choosing a theme color, changing the logo, and toggling the navigation links.

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  • Footer: Click the footer to see options to change the theme color, toggle on/off social links, add social links, and choose social icon colors.

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  • Theme (outside of header and footer): Click the settings tab and proceed to the Theme section to change the theme colors for the newsletter.

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  • Page width: Click on the settings tab and proceed to the Appearance section to adjust the width of the newsletter to its background.
  • Block spacing: Click on the settings tab and proceed to the appearance section to change the default spacing between blocks for the template. Choose a smaller value to automatically have blocks appear closer together, a larger value to have them appear further apart.

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While in the template editor, you can also add general blocks to a template so that when starting a new newsletter some blocks and placement are already in place and ready to fill out.

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Creating a newsletter

To create a newsletter, on the newsletter list page click new when on the Newsletters tab, or use the caret on the new button to select new newsletter.

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Once you have selected to create a new newsletter, they will need to select a template from which to start. Any of your pre-made templates will show as options, or you can create a new one.

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Now you can use the drag-and-drop WYSIWYG editor to create a newsletter. You can choose from any number and configuration of general blocks and smart blocks. You can move the blocks around, preview, and change/add columns before proceeding to schedule it to be sent. Or you can save it as a draft for collaborators to look over.

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General blocks

General blocks are the basic building blocks of any newsletter. They encompass any user-entered content such as free text, images, embedded outside content, etc. Once dragged onto the editor, it will show the given options for the block on the control panel located on the right side of the screen. To later adjust the options for the given block, simply click on it and the control panel will now show again.

  • Button: Buttons are links that show up as buttons in a newsletter. They have two options for style and appearance. The button block also allows  to select alignment as well as standard controls in-editor such as remove, split into columns, and remove/add margin. Buttons require the user to add a fully qualified URL for the link.

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  • Divider: The divider block can be dragged anywhere on the newsletter to create a light grey divider line to break up content. It has standard controls in-editor such as remove, split into columns, and remove/add margin.

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  • Embed: The embed block allows you to add public content from outside their intranet and show a rich preview of the content in their newsletter.  It can be used for any URL. If the URL points to a public blog or article the basics of said page will be displayed or if a link to a video on a site like YouTube is added it will show the video thumbnail with a play icon. Once clicked it will open a new browser tab with the content. If the embed is not for a video, you can choose the format to be a large showcase item or as a standard item. All embeds have standard controls in-editor such as remove, split into columns, and remove/add margin.

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  • Image: The image block allows you to add an image anywhere in your newsletter. You can either upload a new image from their computer or take advantage of integration to search Unsplash to find the perfect royalty-free image right from your newsletter editor. Once chosen or uploaded, you can change the size of the image while maintaining the aspect ratio by using your mouse to adjust the size by clicking on one of the corners and dragging it to the desired size. Optionally the image can also be made a link by clicking the checkbox and adding a URL. The image has standard settings to adjust alignment as well as in-editor such as remove, split into columns, and remove/add margin. 
  • Image Sizing: Images will be displayed at your specified dimensions, except on mobile where we ensure that image widths are never wider than the device’s screen.

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  • Text: The text box allows newsletter creators the freedom to add text where they need to. It can be as simple as adding a heading, an introduction paragraph, or as much as is needed to convey the message they need. Once text is added, a user can highlight and stylize the text as needed. Style options include font size (normal, title, heading 1/2/3/4, subtitle), bold, italic, underline, strikethrough, font color, alignment, bulleted lists, numbered lists, and hyperlinks. Text blocks also have standard controls in-editor such as remove, split into columns, and remove/add margin.

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Smart blocks

Smart blocks dynamically add intranet content to a newsletter at send time for each recipient. This allows newsletter creators to add content and make sure it is fresh and relevant when the newsletter is eventually sent.

Content: The content block is the most dynamic block in the newsletter. It allows you to either manually choose content from their intranet to send in the newsletter, or use the popular or latest options in the control panel to have content added only when sent. If choosing the dynamic content, you can further specify content types to include, the source of the content, the number of items to display, and the appearance of each item ranging from a large showcase item to a list item. Dynamic content will be based on and tailored to the user. The content block also has standard controls in-editor such as remove, split into columns, and remove/add margin.
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  • People: The people block allows you to include intranet user profiles in a newsletter.  You can select as many profiles as they like with the built-in search and then decide how to display the profiles from large cards, to a list, to avatars only.  In addition, standard alignment options are available as well as standard controls in-editor such as remove, split into columns, and remove/add margin.

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  • Sites: The sites block allows you to quickly link to your intranet sites. You can choose to add featured sites or choose specific sites to include.  You have control over the number of sites displayed as well as, their appearance (cards or list), alignment options, and standard controls in-editor such as remove, split into columns, and remove/add margin.

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Preview

While the Premier Newsletter is a fully functioning WYSIWYG editor, it can be helpful to preview how the newsletter might look in someone's mailbox. In addition to a standard preview mode, the Premier Newsletter can now preview what the newsletter will look like on a mobile device.

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Sending/Scheduling a newsletter

Once happy with a newsletter draft, click next to proceed to the scheduling and sending of the newsletter.  

Details

  • Confirm the newsletter name
  • Choose a subject line
  • Select an email address to send from

Recipients

Choose either everyone in the organization, a prebuilt Simpplr audience, or members of a specified site to receive the newsletter.

Distribution

All newsletters will be sent out by email like before, but now you can choose to also send an SMS (text) message with a link to read the newsletter in a browser. The SMS will be sent to users in the recipient list that have a valid mobile phone number listed in their profile. A link will be sent out so that the employee can view the newsletter, if logged into Simpplr.

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Analytics

Premier Newsletter analytics have been updated for individual sent newsletters. All aggregate analytics for newsletters under the content tab have been retained  and individual sent newsletter analytics have been completely re-imagined.  

Recipients, opens, and clicks are still tracked but now there is reporting around what devices opened the newsletter, how the clicks break down by content type, as well as what the exact click count per link in the newsletter is. In addition to the analytics overview, there is also a heatmap view that allows you to view the newsletter with the click data overlaid onto the screen.

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Additional points

  • Segments are currently not supported
  • No change in permissioning, anyone with Newsletter access before will have access to Premier Newsletter

 

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