You're able to gain insight into newsletter analytics just by clicking into the Newsletter section of your intranet.
From the Newsletter list page, you can see information such as:
- Recipients: The segment/users the newsletter was sent to
- Author: Who created the newsletter
- Created date: The date the newsletter was created
- Sent date: Date the newsletter was sent
- Status: The current status of the newsletter (Draft, Scheduled, Sent)
- Opens/clicks: The number of opens and clicks the newsletter received
To access more granular newsletter analytics, click into the newsletter and scroll down. From here you can see the following metrics:
- Opens: The number of unique recipients who opened the newsletter/email
- Total clicks: The total clicks into any content in the newsletter
- Unique clicks: The number of people clicking on any piece of content in the newsletter
- Avg clicks per open: The total number of clicks divided by number of opens
From the global analytics page, App managers can see:
- Newsletters sent: The total number of newsletters sent
- Total recipients: The total number of recipients who received all newsletters
- Avg opens: The total number of opens divided by number of newsletters sent
- Avg clicks: The total number of clicks divided by number of opens
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