Newsletter analytics

You're able to gain insight into newsletter analytics just by clicking into the Newsletter section of your intranet.
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From the Newsletter list page, you can see information such as:

  • Recipients: The segment/users the newsletter was sent to
  • Author: Who created the newsletter
  • Created date: The date the newsletter was created
  • Sent date: Date the newsletter was sent
  • Status: The current status of the newsletter (Draft, Scheduled, Sent)
  • Opens/clicks: The number of opens and clicks the newsletter received

To access more granular newsletter analytics, click into the newsletter and scroll down. From here you can see the following metrics:

  • Opens: The number of unique recipients who opened the newsletter/email
  • Total clicks: The total clicks into any content in the newsletter
  • Unique clicks: The number of people clicking on any piece of content in the newsletter
  • Avg clicks per open: The total number of clicks divided by number of opens

From the global analytics page, App managers can see:

  • Newsletters sent: The total number of newsletters sent
  • Total recipients: The total number of recipients who received all newsletters
  • Avg opens: The total number of opens divided by number of newsletters sent
  • Avg clicks: The total number of clicks divided by number of opens
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