Newsletter analytics


This article is in reference to Simpplr's legacy Newsletter feature, not the Employee Newsletter. This is only relevant to customers who have not yet upgraded to the Ida release or later. 


You're able to gain insight into newsletter analytics just by clicking into the Newsletter section of your intranet.


From the Newsletter list page, you can see information such as:

  • Recipients: The segment/users the newsletter was sent to
  • Author: Who created the newsletter
  • Created date: The date the newsletter was created
  • Sent date: Date the newsletter was sent
  • Status: The current status of the newsletter (Draft, Scheduled, Sent)
  • Opens/clicks: The number of opens and clicks the newsletter received

To access more granular newsletter analytics, click into the newsletter and scroll down. From here you can see the following metrics:

  • Opens: The number of unique recipients who opened the newsletter/email
  • Total clicks: The total clicks into any content in the newsletter
  • Unique clicks: The number of people clicking on any piece of content in the newsletter
  • Avg clicks per open: The total number of clicks divided by number of opens

From the global analytics page, App managers can see:

  • Newsletters sent: The total number of newsletters sent
  • Total recipients: The total number of recipients who received all newsletters
  • Avg opens: The total number of opens divided by number of newsletters sent
  • Avg clicks: The total number of clicks divided by number of opens
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