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To understand the success their intranet, App managers have a suite of analytics at their disposal, giving them the ability to understand how their intranet is being used. Simpplr's analytics provide insight into which elements of an intranet are working as planned, and which can be improved.
- Overview
- Perception
- Adoption
- Content
- Social interaction
- People
- Teams
- Search
- Sites
- Mobile
- Recommendations
- Monthly reports
You can access analytics by going to your User menu > Analytics.
Analytics tabs
On top of our in-depth analytics dashboard, Simpplr provides separate analytics tabs giving greater insight into each of the specified areas.
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Perception
- Analyzes posts, comments, and replies to surface underlying emotions, sentiments, and themes within your organization
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Adoption
- Measures how often your intranet is used.
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Content
- Measures how well your intranet is delivering information to its users.
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Social interaction
- Measures how socially connected your users are with each other.
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People
- Measures the level of engagement certain users have with your intranet.
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Search
- Measures whether users' searches find the information they're looking for.
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Sites
- Measures and compares the performance of all of the sites within the organization.
Low activity sites
To ensure effective content governance, App managers are encouraged to update or deactivate low activity sites with a warning on the analytics dashboard. Low activity sites are defined as all published sites having less than 10 views in last 90 days.
Overview
The organization-wide analytics section includes a dashboard which gives an overview of how the intranet is performing. This quickly gives the app manager an idea of:
- How many users are logging in
- How users are behaving within the app
- What types of content are being published, and how users are engaging with it
- And overviews of sites, social campaigns, newsletters, and searches
Low activity sites
To ensure effective content governance, app managers are encouraged to update or deactivate low activity sites with a warning on the analytics dashboard.
Perception
As part of the Employee listening suite, the Perception dashboard analyzes posts, comments, and replies to surface underlying emotions, sentiments, and themes within your organization, allowing you to understand how users are feeling and reacting to its content.
Click here for more detailed information on each component of the Perception dashboard.
Adoption
The adoption tab provides the following key insights:
- Are users engaging with the intranet?
- How frequently are they engaging?
- How’s the behavior different for different groups (for example, departments or offices)?
- Which parts of the intranet are they using the most/least?
Adoption can be filtered by segment, department, location, user category, or custom fields, and can be adjusted to cover a specific time period. Based on the filtering, analytics are shown for the following (with downloadable CSVs for each section):
- Detailed Login & View information
- Adoptions behavior split into the following
- Contributors
- Participants
- Observers
- No logins
- Most Views
- Least Logins
- Most Views
- Least Views
- Detailed Login & View information
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Adoptions behavior split into the following:
- Contributors
- Participants
- Observers
- No logins
- Most Views
- Least Logins
- Most Views
- Least Views
Summary of app-level page view metrics
For each app page:
- Top 15 webpage categories, ordered by total views.
- Total people and total views for the top 15 webpage categories.
- Percentage of total page views allocated to each of the top 15 webpage categories.
- Downloadable CSV’s for each metric that include:
- App page views
- Date created and date range
- Webpage category
- Total people
- Total views
- Percentage of total views
Content
The content tab measures which content provides the most value to users. It gives the following key insights:
- Overall sense of:
- How well is the intranet delivering information to users?
- How up-to-date are users with company updates and information?
- What is the content inventory (amount, frequency, and timeliness)?
- Which users groups are most active when it comes to reading content?
- Actionable insights on:
- How regularly are users consuming content?
- How deeply are users engaging with content?
- Which features and promotion methods are most effective at driving employees to content?
- Which content engages employees?
- How regularly are content authors publishing content, and how well are they maintaining published content?
The currently published section shows the total numbers of content types that have been published since the intranet was launched. Under auto governance, App managers can gauge total knowledge pages published (which may need to be validated).
The following sections can be adjusted to cover a specific time period and each includes a downloadable CSV:
- Content Published
- Split into Pages, Events, Albums and Blogs
- Most Popular
- Least Popular
- Most Viewed
- Least Viewed
- Most Content Views by Segment, Department, Location or Team
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Least Content Views by Segment, Department, Location or Team
Summary of app-level referral source metrics
For each referral source:
- Top 15 referral sources for all site content, ordered by number of referrals.
- Number of unique pieces of content that have views.
- Number of content views.
- Allocated percentage of content views.
- Average content views per item.
- Percentage of this average, out of all total average content views per item
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Downloadable CSV’s for each metric that include:
- Date created and date range selected
- Referral source
- Number of referrals
- Content items
- Referrals per item
If you have Simpplr Native Video enabled, you'll receive app-level analytics on your video content. Analytics include:
- Most viewed videos
- Least viewed
- Total viewers (of all videos)
- Total videos played
- Total video views (of all videos)
- Total watch time (of all videos)
Social interactions
One of the key measures of the success of an intranet is how users connect with each other. The Social interactions tab shows how your intranet's users are connecting socially.
Engagement can be filtered by segment, department, location, or team, and can be adjusted to cover a specific time period. Based on the filtering that is set we then display analytics for following, with downloadable CSVs for each section:
- Likes, Posts, Replies, Shares, and Favorites
- Most Engaged
- Least Engaged
People
People are the most important element in every organization. The People tab gives App managers insight into which employees are the most engaged with the intranet.
All of the sections in the People tab can be adjusted to cover a specific time period and each includes a downloadable CSV:
- Content Published
- Favorites Received
- Likes Made
- Likes Received
- Feed Posts
- Replies
- Replies from other Users
- Shares Received
- Profile Views
- Profile Completeness
Search
Many users will use the search function as their main way of navigating through the intranet. The search tab measures whether users' searches are effective in finding the information they're looking for.
All of the sections in the Search tab can be adjusted to cover a specific time period and each includes a downloadable CSV:
- Graph showing number of Searches in the selected time period
- Top Search Terms
- Top Search Terms with no Results
- Top Click-through Terms
- Top Click-through Types
- Most Searches Performed
- Least Searches Performed
Teams
The Teams tab allows App managers to view My team dashboard usage and track leaderboards and performance over time. You're able to sort metrics by department and location.
In addition, the People manager team performance widget shows all people managers, their team size, performance score and opportunity score. You can sort by team status, performance score or opportunity score to identify top performers or top areas for improvement.
Performance score = "Active" direct reports * 2 + "Somewhat active" direct reports * 1
Opportunity score = "Somewhat active" direct reports * 1 + "Inactive" direct reports * 2
Sites
The sites tab gives App managers a way to compare the performance of all of the sites within the organization.
This tab provides the following key insights:
- Monitor site type distribution
- Govern content on low-activity sites
- Identify site performance on:
- Engagement
- Content inventory
Total Sites are split into public, private, and unlisted. The following sections can be adjusted to cover a specific time period, and each includes a downloadable CSV:
- Low activity sites
- Most popular sites
- Least popular sites
- Most content published
- Least content published
Mobile
The Mobile tab presents the mobile analytics dashboard. This highlights mobile usage and data across the org. Click here for full documentation on the mobile analytics dashboard.
Recommendations
This tab analyzes all of your metrics across the intranet to provide helpful recommendations. You may or may not be implementing the tips already.
Monthly reports
The monthly reports tab gives a monthly breakdown of your intranet's overall engagement.
Comments
Are content views unique or total views? For example, if a department shows 2,715 views for content - could that be 20 people looking at things multiple times or unique views for 2,715 people?
Hi Brenda. Are you viewing page analytics or app-wide analytics? If the former, there's a toggle button that you can select to show either All or Unique content views on that single piece of content. In app analytics, it will tell you both the unique views and total views.
If there are 1,000 pieces of content, how do I determine how many pieces of content are being viewed? If there are 1,000 pieces of content, what does it mean when there are unique content views of 50,000 for example?
Hi Denise. You can see how many pieces of content were viewed in the Content tab of analytics. Scroll down to Content published to view those numbers. You can also scroll down to the bottom of that Content tab to view Most viewed pages, and download a CSV of that data to see everything.
If there are 50,000 unique views, that means 50,000 people saw that content at least once.
The "Most Popular Sites" report shows total likes, favorites, views, etc. Is this for just the site dashboard or all/any content within the site? So would this tell me which sites have the most popular content?
What are contributors, participants, and observers?
Hi Sharon! This article will direct you to the answers for each analytics definition.
What is the difference between Popular and Views for Content, they seem similar
Hi Maureen. The Popular content metric factors in engagement such as Likes, Replies, Shares and Favorites, in addition to views. Whereas the Views metric is simply the amount of views the content received. So these metrics will typically be similar, but not necessarily the exact same.
Are the views in the Popular Sites list Unique visits?
Hi Maureen. If you're referring to the CSV file you get from the Sites tab > Most popular, then no, those are total views.
Hello! How do I get analytics on the home dashboard traffic?
I have a tile/link on the home dashboard and need to know how many clicks/views it's getting.
Michelle
Hi Michelle. What type of tile is it? Are you tracking clicks to a link to a 3rd party website/outside the intranet? Or is it some kind of content tile? If users click to a website that isn't Simpplr, we don't track that it occurred from that tile. Unfortunately there is no source tracking available (i.e., how many users click a link from a certain tile).
Hi, Matthew,
The tile I'm asking about links back to our old intranet - well, the one we're transitioning away from. Your answer is a big bummer, as I have no way to measure/track how many employees are still visiting our old site for information :/
I'm surprised that you don't offer detailed analytics for the home dashboard, as that's often the entry point for employees to the intranet. Yes, they're typically driven to deeper content, but with our ongoing transition to Simpplr from our old intranet, this data would be extremely helpful.
Thanks,
Michelle
Hi, in the 'Most Popular' sites report, it shows a popularity score column. Where is this based from? It seems that it does not equate to the total number of likes, posts, replies, shares, favorites, and views included in the report. Also, are these metrics for site dashboards or content published only, or both?
Also for the 'Top click-through terms', is there a way to identify which site or page users were directed to when they click the term, so we can monitor if they were able to find the content they are looking for?
Hi Margarette. At the moment, there is no easy or native way in the platform to do this, but there is technically a way, though it's not widely recommended. You would need to integrate your intranet with a Google Analytics account, then follow the user mapping that's being tracked. Google's help center offers a ton of guides on how to track and read metrics if you've never used it before. Essentially, you would need to decrepit the Simpplr/Salesforce URLs being shown in your Google Analytics maps (hence why this isn't a recommended practice) in order to see which pages/sites users landed on after searching a term.
I've brought this to our Product team as well for future consideration.
Hi Margarette. The 'popularity score' on the sites report is based on a formula of total interactions (on both the dashboard and content). The CSV will show the popularity score, as well as all of the interactions that feed that popularity score. In short, the interactions and values shown are more important than the score.
I understand, I think it would be interesting though if there is a way to integrate it into the platform itself without using Google Analytics. Please keep me posted if this feature has been added to your roadmap! Thank you, Matthew Rawls!
Hello, in the monthly reports (app analytics), what is the difference between "user logged in" and "active users adoption"?
Hi susan.
Having a definition guide that breaks down each metric would be helpful. Most of these are self-explained, but having a guide from simpplr that explains and defines the label they used for their analytics platform will help alleviate confusion on the end-user side.
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