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In AWS, we store the record data related to user interactions with various Simpplr objects like Feed, Content etc, The data stored includes:

• The type of interaction (view/like/share/post/reply)

• On what object (site/content/feed/page)

• By whom (user/people)

In order to make analytics more meaningful while viewing, we also push the following information to AWS analytics servers:

• Content title (no other attributes like body or summary)

• Site name (only name, no other detail)

• User's first name and last name, department, title, manager, category, segment, division, location (city, state, country)

• Name of files (no body)

• Segment name (only name, no other detail)