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By default, only App managers can create alerts and newsletters.
To allow Site managers create alerts and newsletter for their site members, go to Manage > Manage application > Setup > Privileges.
To allow Site managers create alerts to their members, go to Alerts and add the site names under Grant alerts control to site owner/managers.
To allow Site managers to send newsletters to their members, scroll down to Newsletter and add the site names to Grant newsletter control to site owner/managers.
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